Hi, I'm Alifah Azhar.
Performance Marketer & Meta Ads Specialist
Bridging the gap between rigorous financial discipline and high-converting paid acquisition. Former commercial banker managing a Rp 10B+/month financing portfolio, now empowering brands through precision Meta Ads, creative A/B testing, and transparent Looker Studio reporting.
Alifah Azhar Nurhazmi ✨
Monthly Financing Portfolio
Cashflow & commercial credit analysis in banking, grounding every ad dollar in financial return.
Best Achievement Officer
Awarded Top 3 Account Officer nationwide at Bank BRISyariah 2020 out of hundreds of peers.
Multi-Niche Campaigns
End-to-end Meta Ads across F&B dining, aesthetic medical clinics, and vocational education.
Looker Studio Transparency
Automated weekly & monthly client reporting with real-time ROAS, CPA, and CTR transparency.
Where Financial Discipline Meets Creative Growth
Why work with a digital marketer who started in commercial banking? Because I look at your ad account through the lens of a profit-and-loss statement.
The Story
Mom, Banker, Digital Marketer ✨
After graduating from Bogor Agricultural University (IPB), I began my professional journey in commercial banking at PT Bank Syariah Indonesia Tbk (Bank BRISyariah) and BNI Life. Managing up to Rp 10 billion per month in credit financing instilled in me a deep respect for cash flow and measurable returns.
As marketing shifted fundamentally into digital channels, I saw the immense power of paid customer acquisition. I graduated from the comprehensive RevoU Full Stack Digital Marketing program to combine my financial analytical foundation with Meta Ads strategy.
As a proud stay-at-home mom and forever learner, I bring empathy, obsessive attention to detail, and a relentless commitment to helping brands thrive.
Commercial Financial Acumen
Having managed commercial balance sheets and cash flows in banking, I treat ad spend as an investment that must produce clear EBITDA and ROAS, not just vanity impressions.
Full-Funnel Meta Ads Precision
End-to-end Facebook & Instagram campaigns, custom audiences, Lookalike segmentation, Campaign Budget Optimization (CBO), and meticulous A/B creative testing.
100% Data Studio Transparency
No guessing or hidden numbers. Every client receives structured Looker Studio reports tracking cost-per-click, cost-per-acquisition, and revenue contribution weekly.
Creative Content Strategy
High-converting ad copy, visual design direction for Instagram & Facebook feeds, promo angles, and engaging hooks crafted to resonate with Indonesian consumer psychographics.
Featured Case Studies & Brand Work
Real client campaigns where strategic targeting, systematic A/B testing, and data studio attribution delivered measurable impact.
End-to-End Meta Ads & Instagram Creative Strategy
Full-funnel paid acquisition strategy combining targeted Facebook Ads and Google Display Ads with hands-on Instagram content planning and creative ad design.
Performance Marketing & Looker Studio Attribution
Managed Facebook Ads accounts for Kowara Eatery Group under RevoU Labs, executing rigorous A/B testing and delivering automated Google Data Studio reporting for stakeholders.
High-Intent Dental Care & Beauty Paid Acquisition
Precision geo-targeted Facebook Ads campaign for a premier Surabaya dental clinic, driving patient inquiries for routine dental care and cosmetic dentistry.
Social Media Advertising Vocational Curriculum
Developed a comprehensive educational module on social media advertising for Bali WISE, empowering marginalized Indonesian women with practical, job-ready digital marketing skills.
The Performance Marketing Engine
How I turn marketing budgets into predictable, profitable customer acquisition through structured iteration.
Audience Architecture & Prospecting
Building segmented audience structures to avoid ad fatigue and ensure high-intent reach.
A/B Creative & Hook Testing
Systematic creative experimentation to discover repeatable, winning ads with lower CPA.
Looker Studio Reporting & ROAS Scaling
Live performance visibility with clear business metrics, presented directly to founders and stakeholders.
Audience Architecture & Prospecting
Comprehensive Skill Stack
Combining performance advertising tools, data attribution software, and commercial financial analysis.
Meta Ads & Paid Acquisition
Analytics & Reporting
Creative & Content Strategy
Commercial Advisory & Client Management
Professional Track Record
From high-volume commercial banking financing to performance marketing campaign scaling.
Bonsai Sushi
Digital MarketingDigital Marketing Specialist
- Managed end-to-end Facebook Ads and display ads campaign creation, including A/B testing, targeting setup, optimization, and budget allocation.
- Created weekly and monthly reporting for the Facebook Ads channel and presented results directly to the business owner.
- Led social media strategy for Bonsai Sushi: managed Instagram, formulated content planning, and designed high-impact creative visuals.
- Provided strategic growth insights and actionable recommendations to expand brand reach.
Kowara Eatery Group
Digital MarketingPerformance Marketing (RevoU Labs)
- Managed Kowara Eatery Group’s Facebook Ads account as part of RevoU Labs for an expanding F&B business in Jakarta.
- Executed full campaign lifecycle: targeting setup, A/B creative testing, and proactive budget allocation.
- Developed and maintained interactive Google Data Studio dashboards for weekly stakeholder reporting.
- Delivered strategic optimization roadmaps to executive stakeholders.
Indental Clinic Surabaya
Digital MarketingPerformance Marketing (RevoU Labs)
- Managed Facebook Ads account for a premier Surabaya dental clinic specializing in dental care and cosmetic dentistry.
- Constructed geo-targeted campaigns in East Java with A/B testing across ad imagery and patient value hooks.
- Built weekly and monthly Google Data Studio automated reporting for clinic stakeholders.
Bali WISE
Digital MarketingSocial Media Module Writer
- Authored the social media advertising curriculum for Bali WISE (a non-profit empowering marginalized women through vocational education).
- Engineered a complete educational module covering social media ad strategies, technical theory, campaign summaries, and interactive quizzes.
PT Bank Syariah Indonesia Tbk. (Bank BRISyariah)
Banking & FinanceAccount Officer
- Target achievement by reaching consumer & commercial customers of loan financing products with up to Rp 10 billion per month.
- Reviewed and analyzed cash flow, financial statements, and complete credit reports for 10 commercial accounts monthly.
- Maintained proactive communication and portfolio management for an existing database of 100+ clients per month.
- Awarded Top 3 Best Achievement of Account Officer PT Bank BRISyariah Tbk nationwide in 2020.
- Selected as talent model for the official 2019 Annual Report of PT Bank BRISyariah Tbk.
BNI Life
Banking & FinanceMarketing Specialist
- Provided personalized financial advisory and wealth solutions across Bank BNI Branch offices.
- Managed communications and built relationships with 30 existing customers per month.
- Achieved monthly sales targets by closing new accounts with up to Rp 500 million per month.
Education & Credentials
Rigorous analytical university foundation paired with specialized digital performance certification.
RevoU
Full Stack Digital Marketing
Intensive post-graduate immersion covering end-to-end paid acquisition (Meta Ads, Google Ads), SEO, content marketing, CRM, attribution modeling, and data visualization in Google Data Studio / Looker Studio.
Bogor Agricultural University (IPB)
Bachelor's Degree in Fisheries Sciences & Management
One of Indonesia’s premier state universities. Developed strong analytical research discipline, quantitative data methodology, project management, and scientific rigor.
Ready to Scale Your Paid Acquisition with Real ROI?
"I’m a forever learner and welcome any opportunity on things to do that challenges me. Feel free to reach me at any time! :)"