Strategic Methodology
The Performance Marketing Engine
How I turn marketing budgets into predictable, profitable customer acquisition through structured iteration.
Step 1 • Targeting01
Audience Architecture & Prospecting
Building segmented audience structures to avoid ad fatigue and ensure high-intent reach.
Step 2 • Creative02
A/B Creative & Hook Testing
Systematic creative experimentation to discover repeatable, winning ads with lower CPA.
Step 3 • Attribution03
Looker Studio Reporting & ROAS Scaling
Live performance visibility with clear business metrics, presented directly to founders and stakeholders.
Targeting Precision
Phase 01Audience Architecture & Prospecting
Custom Audiences based on website events & engagement
Lookalike Audiences (1% - 3%) mapped to highest-value customer actions
Geo-fenced local targeting for brick-and-mortar F&B and medical clinics
Systematic exclusion lists to stop burning budget on existing converters
Looker Studio Live Attribution ModelROAS • CPA • CTR • Spend
Core Competencies
Comprehensive Skill Stack
Combining performance advertising tools, data attribution software, and commercial financial analysis.
Meta Ads & Paid Acquisition
Facebook & Meta Ads Manager
AdvancedCampaign Budget Optimization (CBO/ABO)
AdvancedA/B Split Testing (Copy & Creative)
AdvancedCustom & Lookalike Audiences
AdvancedDisplay Ads & Retargeting Funnels
ProficientAnalytics & Reporting
Looker Studio / Google Data Studio
AdvancedROAS & CPA Attribution Analysis
AdvancedAudience Demographics & CTR Tracking
AdvancedWeekly & Monthly Owner Reporting
AdvancedCash Flow & Statement Financial Review
Expert (ex-Banker)Creative & Content Strategy
Instagram Content Planning & Feeds
AdvancedAd Creative Design & Layout
ProficientHigh-Converting Copywriting
ProficientCurriculum & Educational Module Writing
Published (Bali WISE)Consumer Angle & Hook Research
AdvancedCommercial Advisory & Client Management
High-Value Client Relationship Management
100+ Accounts/moCommercial Loan & Financing Deals
Banking BackgroundStakeholder Presentations & Pitches
Top 3 BRISyariah 2020Financial Advisory & Wealth Planning
BNI Life & BSICross-functional Collaboration
AdvancedHave a campaign in mind?
Meta Ads setup, creative testing, or reporting you can act on. Let’s talk about your goals.