Career Journey
Professional Track Record
From high-volume commercial banking financing to performance marketing campaign scaling.
Bonsai Sushi
Digital MarketingDigital Marketing Specialist
March 2023 - April 20232 mos
Cibubur, Jakarta, Indonesia
- Managed end-to-end Facebook Ads and display ads campaign creation, including A/B testing, targeting setup, optimization, and budget allocation.
- Created weekly and monthly reporting for the Facebook Ads channel and presented results directly to the business owner.
- Led social media strategy for Bonsai Sushi: managed Instagram, formulated content planning, and designed high-impact creative visuals.
- Provided strategic growth insights and actionable recommendations to expand brand reach.
Kowara Eatery Group
Digital MarketingPerformance Marketing (RevoU Labs)
January 2023 - February 20232 mos
Jakarta, Indonesia
- Managed Kowara Eatery Group’s Facebook Ads account as part of RevoU Labs for an expanding F&B business in Jakarta.
- Executed full campaign lifecycle: targeting setup, A/B creative testing, and proactive budget allocation.
- Developed and maintained interactive Google Data Studio dashboards for weekly stakeholder reporting.
- Delivered strategic optimization roadmaps to executive stakeholders.
Indental Clinic Surabaya
Digital MarketingPerformance Marketing (RevoU Labs)
October 2022 - December 20223 mos
Surabaya, East Java, Indonesia
- Managed Facebook Ads account for a premier Surabaya dental clinic specializing in dental care and cosmetic dentistry.
- Constructed geo-targeted campaigns in East Java with A/B testing across ad imagery and patient value hooks.
- Built weekly and monthly Google Data Studio automated reporting for clinic stakeholders.
Bali WISE
Digital MarketingSocial Media Module Writer
November 20221 mo
Nusa Dua, Bali, Indonesia
- Authored the social media advertising curriculum for Bali WISE (a non-profit empowering marginalized women through vocational education).
- Engineered a complete educational module covering social media ad strategies, technical theory, campaign summaries, and interactive quizzes.
PT Bank Syariah Indonesia Tbk. (Bank BRISyariah)
Banking & FinanceAccount Officer
June 2017 - January 20213 yrs 7 mos
Jakarta, Indonesia
Top 3 Best Achievement Account Officer PT Bank BRISyariah Tbk (2020) & Photo Talent of 2019 Annual Report
- Worked with consumer and commercial customers on loan financing products.
- Reviewed and analyzed cash flow, financial statements, and complete credit reports for 10 commercial accounts monthly.
- Maintained proactive communication and portfolio management for an existing database of 100+ clients per month.
- Awarded Top 3 Best Achievement of Account Officer PT Bank BRISyariah Tbk nationwide in 2020.
- Selected as talent model for the official 2019 Annual Report of PT Bank BRISyariah Tbk.
BNI Life
Banking & FinanceMarketing Specialist
November 2016 - March 20175 mos
Jakarta, Indonesia
- Provided personalized financial advisory and wealth solutions across Bank BNI Branch offices.
- Managed communications and built relationships with 30 existing customers per month.
- Achieved monthly sales targets by closing new accounts with up to Rp 500 million per month.
Academic & Professional Foundations
Education & Credentials
Rigorous analytical university foundation paired with specialized digital performance certification.
May 2022 - August 2022Certified Full Stack Marketer
RevoU
Full Stack Digital Marketing
Intensive post-graduate immersion covering end-to-end paid acquisition (Meta Ads, Google Ads), SEO, content marketing, CRM, attribution modeling, and data visualization in Google Data Studio / Looker Studio.
Hands-on client campaign management via RevoU Labs (Kowara Eatery & Indental Clinic)
Budget management, A/B creative testing, and real-time ROAS optimization
Direct pitching and stakeholder presentation reporting
Verified Academic & Professional Credential
September 2012 - August 2016Bachelor Graduate
Bogor Agricultural University (IPB)
Bachelor's Degree in Fisheries Sciences & Management
One of Indonesia’s premier state universities. Developed strong analytical research discipline, quantitative data methodology, project management, and scientific rigor.
Scientific research methodology and data gathering
Resource management, analytical evaluation, and thesis defense
Foundation for subsequent analytical career in commercial banking & performance marketing
Verified Academic & Professional Credential
Have a campaign in mind?
Meta Ads setup, creative testing, or reporting you can act on. Let’s talk about your goals.