# Alifah Azhar Nurhazmi — Performance Marketer & Meta Ads Specialist

> Former Commercial Banker combining rigorous financial discipline with high-converting Meta Ads, systematic A/B creative testing, and Looker Studio attribution.

## Summary & Positioning
- **Full Name**: Alifah Azhar Nurhazmi
- **Known As**: Alifah Azhar
- **Title**: Performance Marketer & Meta Ads Specialist
- **Background**: Commercial Banking (PT Bank BRISyariah Tbk, BNI Life) managing Rp 10B+/month commercial financing portfolios; transitioned into digital marketing to treat paid ad spend as an investment engine with clear EBITDA, ROAS, and CAC accountability.
- **Location**: Bekasi, West Java, Indonesia
- **Current Status**: Open for high-impact Meta Ads consulting, contract growth roles, and paid acquisition projects. Stay-at-home mom and lifelong learner.
- **Languages**: Indonesian (Native), English (Professional Working)

## Key Achievements & Metrics
- **Rp 10B+ / Month**: Monthly commercial credit financing portfolio managed at Bank BRISyariah with meticulous risk assessment and cash flow analysis.
- **Top 3 Best Achievement Account Officer (2020)**: Awarded among hundreds of peers nationwide at PT Bank BRISyariah Tbk; selected as talent model for the official 2019 Annual Report.
- **4+ Multi-Niche Brands**: Scaled paid acquisition across F&B (Bonsai Sushi, Kowara Eatery Group), Healthcare & Aesthetics (Indental Clinic Surabaya), and Vocational Non-Profit (Bali WISE).
- **100% Data Studio Transparency**: Automated Looker Studio dashboards providing real-time ROAS, CPA, and CTR transparency for business owners without vanity metrics.

## Core Specializations & Skills
- **Paid Social / Meta Advertising**: Meta Ads Manager, Campaign Budget Optimization (CBO), Ad Set Budget Optimization (ABO), Advantage+ campaigns, Custom Audiences, Lookalike Audiences (1%–3%), Retargeting Funnels.
- **Analytics & Attribution**: Looker Studio (formerly Google Data Studio), ROAS tracking, CPA analysis, UTM tagging, Conversion API concepts, Cash Flow & Financial Review.
- **Creative & Content Strategy**: High-converting copywriting, visual ad design direction for Instagram & Facebook feeds, hook rate & hold rate optimization, A/B creative testing (image vs. carousel vs. video).
- **Commercial & Advisory**: Client relationship management (100+ active business accounts), stakeholder presentations, commercial loan & financing structuring.

## Case Studies
1. **Bonsai Sushi (March 2023 – April 2023 | Cibubur, Jakarta)**
   - Role: Digital Marketing Specialist
   - Scope: End-to-end Meta Ads & Instagram creative strategy; full-funnel prospecting to retargeting; multi-format A/B testing driving physical restaurant footfall and delivery orders.
2. **Kowara Eatery Group (January 2023 – February 2023 | Jakarta)**
   - Role: Performance Marketing (RevoU Labs)
   - Scope: Managed Facebook Ads account for expanding Asian fusion F&B group; automated bi-weekly Google Data Studio dashboards; audience segmentation and dynamic budget pacing.
3. **Indental Clinic Surabaya (October 2022 – December 2022 | Surabaya, East Java)**
   - Role: Performance Marketing (RevoU Labs)
   - Scope: Precision geo-targeted Meta ad campaigns driving patient bookings for painless dental care and cosmetic dentistry; Looker Studio attribution reporting.
4. **Bali WISE Non-Profit (November 2022 | Nusa Dua, Bali)**
   - Role: Social Media Module Writer
   - Scope: Authored comprehensive vocational education curriculum on social media advertising for marginalized Indonesian women.

## Education & Certifications
- **RevoU Full Stack Digital Marketing (FSDM)** (May 2022 – August 2022)
  - Intensive full-stack digital marketing program covering Meta Ads, Google Ads, SEO, content marketing, attribution modeling, and data visualization. Hands-on campaign execution with real ad spend via RevoU Labs.
- **Bogor Agricultural University (IPB)** (September 2012 – August 2016)
  - Bachelor's Degree in Fisheries Sciences & Management. Strong foundation in scientific methodology, quantitative data analysis, and analytical discipline.

## Contact Information
- **WhatsApp**: [+62 812 5948 8390](https://wa.me/6281259488390)
- **Email**: alifahazhar@gmail.com
- **LinkedIn**: [https://linkedin.com/in/alifahazhar](https://linkedin.com/in/alifahazhar)
- **Website**: [https://alifahazhar.com](https://alifahazhar.com)